Complete comparison: best email marketing software
Do you want to go straight to the answer? The best email marketing solutions are Constant Contact and HubSpot.
Tools are indeed dedicated to marketing, as marketing is considered the "king of marketing".
Email is the communication channel that most encourages your contacts to engage, to create a relationship... Email campaigns also offer a higher return on investment than any other type of marketing. So, if you set up your emails correctly, you will benefit from them.
However, you need an effective strategy. That is why it is important to find the best email marketing service. You will be able to better manage your subscribers, your content, and your campaigns.
It should be noted that most email marketing services will have similar features. Therefore, finding the best email marketing solution can be difficult.
So you want to know what makes one tool more interesting than another?
Believe me, not all email services are the same. Throughout my career, I have managed several mailing lists, with over 100,000 subscribers. I have been fortunate to use (almost) all existing email marketing tools. I am therefore best placed to advise you on what it takes to run successful email marketing campaigns and, most importantly, to guide you on the best email marketing solutions.
Whether you are starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing solutions tailored to your situation.
Top 10 best email marketing services
HubSpot
Contact permanent
AWeber
GetResponse
ConvertKit
Mailjet
Goutte à goutte
ActiveCampaign
Mailchimp
MailerLite
Certainly, hundreds of providers offer email marketing services. However, I prefer to focus on this list of 10 tools.
I have reviewed each of these platforms in more detail below.
I will present to you the main features, price, advantages, and all the potential drawbacks or disadvantages that you will need to consider. Let's begin...
Email Marketing Service Reviews
#1. HubSpot
Price starting from 0
HubSpot offers a wide range of impressive tools, including its robust email marketing platform. Their email marketing tools allow you to
They provide you with dozens of
Your goal is simply to increase your open and click rates. You can easily do this with Hubspot!
Furthermore, all the data that you have collected from a subscriber through the form is usable. Do you want to send information to these people (links, attachments, etc.)? In that case, don't hesitate to do it with Hubspot!
Also, Hubspot allows you to conduct A/B Testing as well as detailed analysis. All of this, with the aim of maximizing your chances of success.
Thanks to all these features, you can for example see which types of topics generally get the most openings, clicks...? Which types of CTA are the most impactful for your targets?
The HubSpot email tool is free for up to 2,000 sends per month, with upgrade options starting at $50/month.
Join HubSpot for free
#2. Constant Contact
Price starting from $20/month
Constant Contact is a leader in the field of email marketing. For over 20 years, this software has been the top choice for small and large business owners.
In addition, setting up email marketing campaigns is easy with this software. Simply choose from over 100 pre-designed templates (they are also optimized for mobile versions). Then, personalize your message using the drag-and-drop generator.
Adding text, images, videos, coupons, surveys, and events to any message is simple and straightforward.
Thanks to Constant Contact, you can track the results of your campaigns in real time. You will see everything, from open rates to click-through rates. You will also have a view of the data for each subscriber.
Automation is a key advantage of Constant Contact. You can trigger welcome messages for new subscribers and set up other automations.
Constant Contact easily integrates with other platforms, such as Salesforce
Constant Contact offers a
The pricing of Constant Contact's email software is simple. You have the choice between two plans: Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Here is what some of the prices look like for each plan:
0 - 500 Subscribers - starting at $20 per month
501 – 2 500 abonnés – à partir de 45 $ par mois
2 501 – 5 000 abonnés – à partir de 65 $ par mois
5 001 – 10 000 abonnés – à partir de 95 $ par mois
Email Plus
0 - 500 subscribers - starting at $45 per month
501 – 2 500 abonnés – à partir de 70 $ par mois
2 501 – 5 000 abonnés – à partir de 95 $ par mois
5 001 – 10 000 abonnés – à partir de 125 $ par mois
These levels continue up to 50,000. Once you have surpassed 10,000 subscribers, you will automatically upgrade to the Email Plus plan.
For basic and professional emails, the cheapest plan will suffice. But for those of you who want to make the most of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features such as A/B testing, dynamic content, and automated campaigns.
#3. AWeber
Price starting from $19/month
AWeber is a traditional, reliable, and highly affordable email marketing service. The company has been in existence for 20 years. During this time, it has provided email marketing software to over a million entrepreneurs and small businesses.
I love AWeber for its simplicity. Unlike other top email marketing solutions that add features based on pricing, AWeber offers full functionality for every plan.
The pricing is strictly based on the number of subscribers on your list. You will therefore benefit from the same features, whether you have 20 contacts or 20,000 contacts.
Here is an overview of the price levels.
0 - 500 Subscribers - $19 per month
501 – 2 500 abonnés – 29 $ par mois
2 501 – 5 000 abonnés – 49 $ par mois
5 001 – 10 000 abonnés – 69 $ par mois
10 001 – 25 000 abonnés – 149 $ par mois
Another reason to love AWeber is that they offer exceptional customer support.
You can reach them 24 hours a day, 7 days a week via email and live chat. They also have phone support available during business hours, on weekdays.
With AWeber, you will get all the basic features you expect from an email marketing service
More than 700 predefined models
Créateur de courrier électronique par glisser-déposer
Analyse des e-mails
Test A/B
Formulaires d’inscription
Automatisation
Intégrations de tiers
Segmentation des abonnés
AWeber is a industry leader in email deliverability rates. They ensure that your content is optimized to reach your subscribers' inboxes.
You can also
#4. GetResponse
Price starting from $15/month
GetResponse is more than just an email distribution tool. It is rather an all-in-one solution specialized in automation, in short, one of the best email marketing solutions.
In addition to traditional email campaigns, GetResponse can help you create high-converting landing pages for lead generation.
The platform has a really important feature called
Funnels include elements such as emails, landing pages, exit popups, marketing automation, Facebook ads, and e-commerce integration. It all depends on your goals and how you want to implement them.
Once a user enters your funnel, everything is fully automated. It is the perfect way to guide customers through the conversion process.
Let's take a closer look at the plans and pricing of GetResponse.
Basic - starting at $15 per month
Automatic responders
Nombre illimité de pages d’accueil
1 entonnoir de vente
Entonnoirs à plomb illimités
Vendre des produits électroniques
Plus - starting from $49 per month
Automation creator with 5 workflows
5 entonnoirs de vente
Capacité de notation des contacts
Webinaires avec jusqu’à 100 participants
Logiciel CRM
Professional - starting from $99 per month
Automation builder with unlimited workflows
Webinaires payants pouvant accueillir jusqu’à 300 participants
Entonnoirs de vente illimités
Entonnoirs de webinaires illimités
Business - Starting from $1,199 per month
Transactional emails
IP dédié
Webinaires avec jusqu’à 500 participants
Services de conseil pour les campagnes par courrier électronique
Gestionnaire de compte dédié
These prices are all based on 1,000 subscribers, but they increase as your list grows. As you can see, even the entry-level plan offered by GetResponse is equipped with advanced features (autoresponders, lead funnels, and sales funnels).
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 automatic tunnel templates, 150 integrations, and 24/7 online support.
But to really get the most out of this software, I recommend the Plus plan (especially if you don't already have a CRM software). The base price is significantly higher than that of other services we have seen, but it's worth it.
Instead of settling for just an email software, with GetResponse, you get the
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At a minimum, you can
#5. ConvertKit
The price starts at $29 per month
ConvertKit is one of my favorite email marketing services. However, it is clearly not suitable for everyone.
If you are looking for drag-and-drop builders and tons of pre-defined templates, you'd better use another one of the best email marketing solutions that I just mentioned (or will mention shortly). In fact, ConvertKit only has a few templates, and they are all quite simple. But that doesn't mean they are not effective.
ConvertKit focuses more on creating integrations with landing pages, e-commerce platforms, and membership sites.
For those of you who wish to build affordable automated email funnels, ConvertKit will be a top choice to consider.
To set up automated emails, you will be guided by a simple visual flowchart.
Instead of having multiple contact lists, ConvertKit combines all your subscribers into one list. But you can still tag them manually, or with automatic tags based on their behavior.
ConvertKit is the best way to send fast emails, with clean formatting.
Like most email marketing software, ConvertKit's pricing is based on the number of subscribers you have.
0 - 1,000 subscribers - $29 per month
1 000 – 3 000 abonnés – 49 $ par mois
3 000 – 5 000 abonnés – 79 $ par mois
If you switch to ConvertKit with more than 5,000 subscribers, you will receive a small bonus. Similarly, you can save money and get two free months if you subscribe to an annual plan.
ConvertKit has more than
Still not sold? Take advantage of
#6. Mailjet
Price starting from $9.65 per month
More than 130,000 companies use Mailjet as their top email marketing solution. Although this number is impressive, Mailjet is not as popular as some other top email marketing solutions.
But Mailjet is unique. It is the only email marketing software I have seen that offers a
So, if you have multiple services involved in an email campaign, you need Mailjet. No risk that your campaigns will become complicated and confused.
Mailjet also allows you to easily manage permissions for team members who are collaborating with you on your campaigns.
Using Mailjet is also simple. The platform has an intuitive drag-and-drop builder that allows for full customization. You will also have access to content customization tools.
You can send dynamic content, access statistics, and advanced reports for all your email campaigns.
The pricing structure of Mailjet is also a bit different. Instead of being based on the number of subscribers, your rate is based on the number of emails you send per month (although, your number of subscribers is still related to this number).
Mailjet offers a free plan that allows you to send 6,000 emails per month. Although the plan limits you to only 200 emails per day, which is not really sufficient to run a successful campaign. This free plan can be considered as an endless trial through which you can test the platform.
Here is an overview of the plans and pricing:
Basic
30,000 emails per month - $9.65
60 000 courriels par mois – 18,95
150 000 courriels par mois – 68,95
450 000 courriels par mois – 166,95
900 000 courriels par mois – 333,95
High quality
30,000 emails per month - $20.95
60 000 courriels par mois – 41,95
150 000 courriels par mois – 96,95
450 000 courriels par mois – 229,95
900 000 courriels par mois – 398,95
Mailjet offers a 10% discount on all plans if you are billed annually instead of month-to-month.
I only recommend truly
#7. Drop by drop
The price starts at $49 per month
The DRIP is a recent platform. It is a CRM that offers email marketing for e-commerce businesses
With Drip, you can analyze your campaigns based on the intention and purchasing behavior of your customers (new visitors, cart abandonment...).
Drip integrates with WordPress, WooCommerce, Facebook Ads, and many other commonly used marketing tools.
With its customization capabilities, powerful segmentation options, and detailed analytics, Drip has everything it takes to succeed in email marketing.
The pricing is based on the number of clients on your account. It is worth noting that all these plans have the same features and benefits.
2,500 subscribers - $49 per month
5 000 abonnés – 122 $ par mois
10 000 abonnés – 184 $ par mois
15 000 abonnés – 246 $ par mois
20 000 abonnés – 308 $ par mois
25 000 abonnés – 370 $ par mois
35 000 abonnés – 494 $ par mois
50 000 abonnés – 680 $ par mois
130 000 abonnés – 1 630 $ par mois
All infusion plans come with live chat support and 24/7 email assistance. You can try it for free for 14 days and have access to all features.
ActiveCampaign
Price starting from $15/month
ActiveCampaign is a sales CRM, but it also has email marketing capabilities. With ActiveCampaign, you will be able to perform
Email broadcasting
Courriers électroniques ciblés
Courriers électroniques programmés
Courriels déclenchés
Courriers électroniques à réponse automatique
Entonnoirs de courrier électronique
You can easily launch all these types of campaigns using ActiveCampaign's email marketing software. Making it one of the best email marketing solutions.
I love ActiveCampaign because it is very simple! If you want to add customizations to your emails, you will easily be able to do so.
ActiveCampaign integrates with over 250 applications like
You can set up campaigns and improve your customer database through geotracking, tracking customer behavior, personalized data... ActiveCampaign also sends you reports indicating which content generates the most conversions and revenue.
Here is a brief overview of the pricing plans based on the number of subscribers you have:
Lite
500 contacts - $15 per month
1 000 contacts – 29 $ par mois
2 500 contacts – 49 $ par mois
5 000 contacts – 89 $ par mois
10 000 contacts – 139 $ par mois
25 000 contacts – 225 $ par mois
Addition
1,000 contacts - $70 per month
2 500 contacts – 125 $ par mois
5 000 contacts – 169 $ par mois
10 000 contacts – 249 $ par mois
25 000 contacts – 339 $ par mois
Professional
2,500 contacts - $159 per month
5 000 contacts – 239 $ par mois
10 000 contacts – 349 $ par mois
25 000 contacts – 599 $ par mois
ActiveCampaign also offers plans specifically tailored for slightly unique businesses. Simply contact their team to get a personalized quote if you have a long list of contacts.
If you are currently using another CRM or messaging software, don't worry: ActiveCampaign offers you a free migration from any platform. Why not take advantage of it
#9. Mailchimp
Price starting from 0
Mailchimp is another one of the most popular email marketing solutions. It is designed for young businesses because it is
Many people choose this tool because they can start for free. You won't have to pay anything if you have less than 2,000 subscribers on your list.
As a new business, it is good to know that you can create a mailing list with Mailchimp
Here is an overview of the plans and pricing of the other plans offered by Mailchimp.
Free - 0
Up to 2,000 contacts
7 canaux de commercialisation
1 public
Modèles de base
Ciblage comportemental
Essentials - Starting at $9.99 per month
Up to 50,000 contacts
3 publics
Accès à tous les modèles de Mailchimp
Test A/B
Marquage personnalisé
Un soutien 24 heures sur 24, 7 jours sur 7
Standard - starting from $14.99 per month
Up to 100,000 contacts
5 publics
Automatisation basée sur les événements
Capacité de reciblage
Modèles personnalisés
Perspectives avancées
Prime - starting at $299 per month
Up to 200,000 contacts
Publics illimités
Segmentation avancée
Tests multivariés
Assistance téléphonique
I especially recommend the standard plan. It comes with many advanced features to make the most of each of your campaigns.
Once again, your actual rate will be based on the number of subscribers on your list. For example, if you subscribe to the standard plan with 5,000 contacts, the rate is $74.99 per month.
In addition to its award-winning customer service, Mailchimp provides guides and tutorials for those who are new to using it.
#10. MailerLite
Price starting from 0
As its name suggests, MailerLite is an email marketing service. Instead of adding many functions and additional features, MailerLite sticks to the essentials. However, the quality of these features makes it one of the best email marketing solutions.
The platform always offers
MailerLite has a drag-and-drop editor, which allows everyone (even beginners) to easily design a high-quality message. Segment your subscribers to improve personalization and tracking; this is possible with Mailer Lite. You will also have the ability to optimize your campaigns with features such as A/B testing.
I recommend MailerLite for those of you who want a simple email software at an affordable price. Here is an overview of MailerLite's pricing:
Up to 1,000 subscribers - $10 per month
1 001 – 2 500 abonnés – 15 $ par mois
2 501 – 5 000 abonnés – 30 $ par mois
5 001 – 10 000 abonnés – 50 $ par mois
10 001 – 15 000 abonnés – 75 $ par mois
15 001 – 20 000 abonnés – 100 $ par mois
20 001 – 25 000 abonnés – 120 $ par mois
25 001 – 30 000 abonnés – 140 $ par mois
The price levels continue to increase to around 20 to 40 dollars for 10,000 subscribers. MailerLite offers a..
There is a free plan for up to 1,000 subscribers, but you are limited to only 12,000 emails per month. You can use this option as an extended free trial when you are starting out.
How to find the best email marketing service?
I admit that "best" for me may not necessarily be the same for you. That's why I have provided you with a list; so that you can choose the solution that best suits you. But in concrete terms, how do you choose the most suitable email marketing solution? You must consider a few factors.
I will now detail the factors on which I based the establishment of this list.
Price
The cost of most email software is based on the
Don't forget that the price will increase as you add subscribers to your list. Therefore, you must have a budget in mind from the beginning.
As long as you are able to monetize your email campaigns, price increases won't really matter.
There are some free options available, but in most cases, you won't be able to fully utilize the free software. The possibilities will be quite limited.
Functionality
What was the purpose of using your email marketing software for?
Every legitimate email service will allow you to send emails
If you compare the features of the email services on this list, you will see that the majority of them are very similar. Sometimes, advanced functions such as enhanced customization, behavioral tracking, messaging funnels, and A/B testing require plan upgrades.
You can automatically eliminate certain email services that offer functions you will never use.
For example, GetResponse helps you create landing pages, webinars, and automates sales funnels. ActiveCampaign is a full-service sales CRM. Drip is a CRM and email marketing software specifically designed for e-commerce websites.
If you do not need this type of features or advanced capabilities, look for something simple, like Mailchimp or MailerLite.
Customer support
You will probably have questions, especially if you are using the tool in question for the first time. In this case, you will need software that offers excellent customer service.
However, some of the software I listed earlier have a live chat service and 24/7 email support. Some plans also include telephone support.
Furthermore, platforms like ActiveCampaign will migrate you to their platform for free if you are already using an existing service. However, if you create a new mailing list from scratch, such an advantage is not really relevant to you.
The best email marketing services for 2020
What is the best email marketing solution? It depends on what you are looking for.
Here is a brief summary of the top ten options on my list.
HubSpot
Contact permanent – Meilleur constructeur par glisser-déposer
AWeber – Le meilleur rapport qualité-prix pour un nombre d’abonnés peu élevé
GetResponse – La meilleure solution tout-en-un
ConvertKit – Le meilleur pour le commerce électronique
Mailjet – Le meilleur pour une collaboration en temps réel entre équipe
Drip – Meilleure plateforme tout-en-un de marketing par courriel et de CRM
ActiveCampaign – Le meilleur CRM de vente avec des capacités de marketing par courriel
Mailchimp – Le meilleur pour les start-ups
MailerLite – Le meilleur pour l’essentiel à un prix abordable
I made sure to create a list that caters to each one of you: whether you are starting a new list from scratch, switching providers, in need of team collaboration tools, or looking for a comprehensive CRM, a CRM specifically used for ecommerce, there is an option for you above.