Complete comparison: best email marketing software
Do you want to go straight to the answer? The best email marketing solutions are Constant Contact and HubSpot.
Tools are indeed dedicated to marketing, as marketing is considered the "king of marketing".
Email is the communication channel that most encourages your contacts to engage, to create a relationship... Email campaigns also offer a higher return on investment than any other type of marketing. So, if you set up your emails correctly, you will benefit from them.
However, you need an effective strategy. That is why it is important to find the best email marketing service. You will be able to better manage your subscribers, your content, and your campaigns.
It should be noted that most email marketing services will have similar features. Therefore, finding the best email marketing solution can be difficult.
So you want to know what makes one tool more interesting than another?
Believe me, not all email services are the same. Throughout my career, I have managed several mailing lists, with over 100,000 subscribers. I have been fortunate to use (almost) all existing email marketing tools. I am therefore best placed to advise you on what it takes to run successful email marketing campaigns and, most importantly, to guide you on the best email marketing solutions.
Whether you are starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing solutions tailored to your situation.
Top 10 best email marketing services
HubSpot
Contact us permanently
AWeber
GetResponse
ConvertKit
Mailjet
Drop by drop
ActiveCampaign
Mailchimp
MailerLite
Certainly, hundreds of providers offer email marketing services. However, I prefer to focus on this list of 10 tools.
I have reviewed each of these platforms in more detail below.
I will present to you the main features, price, advantages, and all the potential drawbacks or disadvantages that you will need to consider. Let's begin...
Email Marketing Service Reviews
#1. HubSpot
Price starting from 0
Create stunning email templates
Overview of contacts and activities
Traffic and conversion analysis
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HubSpot offers a wide range of impressive tools, including its robust email marketing platform. Their email marketing tools allow you toCreate, customize, and optimize your emails quickly and easily, without the need for designers or IT.
They provide you with dozens ofmodelsprédéfinis. Vous avez aussi la possibilité de créer votre propre modèle à l’aide d’un simple éditeur par glisser-déposer. Mieux encore, les modelsexistants sont personnalisables (ajouts de CTA, d’images, modification des textes, couleurs, etc.).
Your goal is simply to increase your open and click rates. You can easily do this with Hubspot!
Furthermore, all the data that you have collected from a subscriber through the form is usable. Do you want to send information to these people (links, attachments, etc.)? In that case, don't hesitate to do it with Hubspot!
Also, Hubspot allows you to conduct A/B Testing as well as detailed analysis. All of this, with the aim of maximizing your chances of success.
Thanks to all these features, you can for example see which types of topics generally get the most openings, clicks...? Which types of CTA are the most impactful for your targets?
The HubSpot email tool is free for up to 2,000 sends per month, with upgrade options starting at $50/month.
Join HubSpot for free To create and send email campaigns that look professional and display perfectly on any device without you having to configure this option.
#2. Constant Contact
Price starting from $20/month
Drag-and-drop email creator
Over a hundred models tailored for mobile phones
Simple automation tools
• Try it for free
Constant Contact is a leader in the field of email marketing. For over 20 years, this software has been the top choice for small and large business owners.
In addition, setting up email marketing campaigns is easy with this software. Simply choose from over 100 pre-designed templates (they are also optimized for mobile versions). Then, personalize your message using the drag-and-drop generator.
Adding text, images, videos, coupons, surveys, and events to any message is simple and straightforward.
Thanks to Constant Contact, you can track the results of your campaigns in real time. You will see everything, from open rates to click-through rates. You will also have a view of the data for each subscriber.
Automation is a key advantage of Constant Contact. You can trigger welcome messages for new subscribers and set up other automations.
Constant Contact easily integrates with other platforms, such as SalesforceShopifyEventbrite, WordPress, QuickBooks, Gmail, and many more.
Constant Contact offers a 60 days free trialwhich is one of the best offers you will find in the sector.
The pricing of Constant Contact's email software is simple. You have the choice between two plans: Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Here is what some of the prices look like for each plan:
0 - 500 Subscribers - starting at $20 per month
501 – 2,500 subscribers - starting from $45 per month
2,501 - 5,000 subscribers - starting at $65 per month
5,001 - 10,000 subscribers - starting at $95 per month
Email Plus
0 - 500 subscribers - starting at $45 per month
501 - 2,500 subscribers - starting from $70 per month
2,501 - 5,000 subscribers - starting at $95 per month
5,001 - 10,000 subscribers - starting from $125 per month
These levels continue up to 50,000. Once you have surpassed 10,000 subscribers, you will automatically upgrade to the Email Plus plan.
For basic and professional emails, the cheapest plan will suffice. But for those of you who want to make the most of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features such as A/B testing, dynamic content, and automated campaigns.
#3. AWeber
Price starting from $19/month
Over 700 pre-defined models
A/B Testing and Automation Tools
Live chat and email support 24/7
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AWeber is a traditional, reliable, and highly affordable email marketing service. The company has been in existence for 20 years. During this time, it has provided email marketing software to over a million entrepreneurs and small businesses.
I love AWeber for its simplicity. Unlike other top email marketing solutions that add features based on pricing, AWeber offers full functionality for every plan.
The pricing is strictly based on the number of subscribers on your list. You will therefore benefit from the same features, whether you have 20 contacts or 20,000 contacts.
Here is an overview of the price levels.
0 - 500 Subscribers - $19 per month
501 - 2,500 subscribers - $29 per month
2,501 - 5,000 subscribers - $49 per month
5,001 - 10,000 subscribers - $69 per month
10,001 - 25,000 subscribers - $149 per month
Another reason to love AWeber is that they offer exceptional customer support.
You can reach them 24 hours a day, 7 days a week via email and live chat. They also have phone support available during business hours, on weekdays.
With AWeber, you will get all the basic features you expect from an email marketing service
More than 700 predefined models
Drag-and-drop email creator
Analysis of emails
Test A/B
Registration forms
Automation
Third-party integrations
Subscriber segmentation
AWeber is a industry leader in email deliverability rates. They ensure that your content is optimized to reach your subscribers' inboxes.
You can alsoTry AWeber for free.
#4. GetResponse
Price starting from $15/month
Automated Sales Funnels
More than 200 email templates
24/7 online support
• Try for free
GetResponse is more than just an email distribution tool. It is rather an all-in-one solution specialized in automation, in short, one of the best email marketing solutions.
In addition to traditional email campaigns, GetResponse can help you create high-converting landing pages for lead generation.
The platform has a really important feature calledSales FunnelThis tool can be used to create funnels for sales, leads, webinars, and more. It is fully automated and very easy to use.
Funnels include elements such as emails, landing pages, exit popups, marketing automation, Facebook ads, and e-commerce integration. It all depends on your goals and how you want to implement them.
Once a user enters your funnel, everything is fully automated. It is the perfect way to guide customers through the conversion process.
Let's take a closer look at the plans and pricing of GetResponse.
Basic - starting at $15 per month
Automatic responders
Unlimited number of homepages
1 sales funnel
Unlimited lead funnels
Selling electronic products
Plus - starting from $49 per month
Automation creator with 5 workflows
5 sales funnels
Contact rating capacity
Webinars with up to 100 participants
CRM Software
Professional - starting from $99 per month
Automation builder with unlimited workflows
Paid webinars that can accommodate up to 300 participants
Unlimited sales funnels
Unlimited webinar funnels
Business - Starting from $1,199 per month
Transactional emails
Dedicated IP
Webinars with up to 500 participants
Consulting services for email campaigns
Dedicated account manager
These prices are all based on 1,000 subscribers, but they increase as your list grows. As you can see, even the entry-level plan offered by GetResponse is equipped with advanced features (autoresponders, lead funnels, and sales funnels).
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 automatic tunnel templates, 150 integrations, and 24/7 online support.
But to really get the most out of this software, I recommend the Plus plan (especially if you don't already have a CRM software). The base price is significantly higher than that of other services we have seen, but it's worth it.
Instead of settling for just an email software, with GetResponse, you get the creation of automated funnels for leads, landing pages, webinars, and many other extrasthat are simply not offered by other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At a minimum, you canTry GetResponse for free for 30 days.
#5. ConvertKit
The price starts at $29 per month
Create automated email funnels
Customized Forms and Reports
Tag and personalize subscribers
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ConvertKit is one of my favorite email marketing services. However, it is clearly not suitable for everyone.
If you are looking for drag-and-drop builders and tons of pre-defined templates, you'd better use another one of the best email marketing solutions that I just mentioned (or will mention shortly). In fact, ConvertKit only has a few templates, and they are all quite simple. But that doesn't mean they are not effective.
ConvertKit focuses more on creating integrations with landing pages, e-commerce platforms, and membership sites.
For those of you who wish to build affordable automated email funnels, ConvertKit will be a top choice to consider.
To set up automated emails, you will be guided by a simple visual flowchart.
Instead of having multiple contact lists, ConvertKit combines all your subscribers into one list. But you can still tag them manually, or with automatic tags based on their behavior.
ConvertKit is the best way to send fast emails, with clean formatting.
Like most email marketing software, ConvertKit's pricing is based on the number of subscribers you have.
0 - 1,000 subscribers - $29 per month
1,000 - 3,000 subscribers - $49 per month
3,000 - 5,000 subscribers - $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you will receive a small bonus. Similarly, you can save money and get two free months if you subscribe to an annual plan.
ConvertKit has more than70 direct integrations, customizable forms, and personalized reportsEmail and live chat support are available 12 hours a day, Monday to Friday, with limited support at night and on weekends.
Still not sold? Take advantage ofthe 14-day free trial of ConvertKit to test it, and see if it suits you.
#6. Mailjet
Price starting from $9.65 per month
Real-time collaboration tools
Features of A/B tests
Email creator by drag and drop
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More than 130,000 companies use Mailjet as their top email marketing solution. Although this number is impressive, Mailjet is not as popular as some other top email marketing solutions.
But Mailjet is unique. It is the only email marketing software I have seen that offers areal-time collaboration making it a preferred option for those who work in teams.
So, if you have multiple services involved in an email campaign, you need Mailjet. No risk that your campaigns will become complicated and confused.
Mailjet also allows you to easily manage permissions for team members who are collaborating with you on your campaigns.
Using Mailjet is also simple. The platform has an intuitive drag-and-drop builder that allows for full customization. You will also have access to content customization tools.
You can send dynamic content, access statistics, and advanced reports for all your email campaigns.
The pricing structure of Mailjet is also a bit different. Instead of being based on the number of subscribers, your rate is based on the number of emails you send per month (although, your number of subscribers is still related to this number).
Mailjet offers a free plan that allows you to send 6,000 emails per month. Although the plan limits you to only 200 emails per day, which is not really sufficient to run a successful campaign. This free plan can be considered as an endless trial through which you can test the platform.
Here is an overview of the plans and pricing:
Basic
30,000 emails per month - $9.65
60,000 emails per month - $18.95
150,000 emails per month - 68.95
450,000 emails per month - $166.95
900,000 emails per month - $333.95
High quality
30,000 emails per month - $20.95
60,000 emails per month - $41.95
150,000 emails per month - $96.95
450,000 emails per month - $229.95
900,000 emails per month - $398.95
Mailjet offers a 10% discount on all plans if you are billed annually instead of month-to-month.
I only recommend trulyMailjet If you plan to take advantage ofteam collaboration toolsYou will need a Premium membership to access multi-user collaboration. The Premium plan includes interesting features such as segmentation capabilities, A/B testing, and automation tools.
#7. Drop by drop
The price starts at $49 per month
Online assistance and email support 24 hours a day, 7 days a week
CRM for online retail stores
Automatic revenue attribution
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The DRIP is a recent platform. It is a CRM that offers email marketing for e-commerce businessesIf you sell physical or digital products online, Drip should be your first choice.
With Drip, you can analyze your campaigns based on the intention and purchasing behavior of your customers (new visitors, cart abandonment...).
Drip integrates with WordPress, WooCommerce, Facebook Ads, and many other commonly used marketing tools.
With its customization capabilities, powerful segmentation options, and detailed analytics, Drip has everything it takes to succeed in email marketing.
The pricing is based on the number of clients on your account. It is worth noting that all these plans have the same features and benefits.
2,500 subscribers - $49 per month
5,000 subscribers - $122 per month
10,000 subscribers - $184 per month
15,000 subscribers - $246 per month
20,000 subscribers - $308 per month
25,000 subscribers - $370 per month
35,000 subscribers - $494 per month
50,000 subscribers - $680 per month
130,000 subscribers - $1,630 per month
All infusion plans come with live chat support and 24/7 email assistance. You can try it for free for 14 days and have access to all features.
ActiveCampaign
Price starting from $15/month
Segment based on user behavior
Advanced customisation
Integration with over 250 applications
• Try for free
ActiveCampaign is a sales CRM, but it also has email marketing capabilities. With ActiveCampaign, you will be able to performSplit tests, send dynamic content, and segment your subscribers the way you want.
Email broadcasting
Targeted emails
Scheduled emails
Triggered Emails
Automatic reply emails
Email funnels
You can easily launch all these types of campaigns using ActiveCampaign's email marketing software. Making it one of the best email marketing solutions.
I love ActiveCampaign because it is very simple! If you want to add customizations to your emails, you will easily be able to do so.
ActiveCampaign integrates with over 250 applications likeShopify, WooCommerce, Facebook, Zapier, Unbounce, Stripe and PayPal.
You can set up campaigns and improve your customer database through geotracking, tracking customer behavior, personalized data... ActiveCampaign also sends you reports indicating which content generates the most conversions and revenue.
Here is a brief overview of the pricing plans based on the number of subscribers you have:
Lite
500 contacts - $15 per month
1,000 contacts - $29 per month
2,500 contacts - $49 per month
5,000 contacts - $89 per month
10,000 contacts - $139 per month
25,000 contacts - $225 per month
Addition
1,000 contacts - $70 per month
2,500 contacts - $125 per month
5,000 contacts - $169 per month
10,000 contacts - $249 per month
25,000 contacts - $339 per month
Professional
2,500 contacts - $159 per month
5,000 contacts - $239 per month
10,000 contacts - $349 per month
25,000 contacts - $599 per month
ActiveCampaign also offers plans specifically tailored for slightly unique businesses. Simply contact their team to get a personalized quote if you have a long list of contacts.
If you are currently using another CRM or messaging software, don't worry: ActiveCampaign offers you a free migration from any platform. Why not take advantage of it14 days free trial What does it offer to their new customers? You can also save about 20% per month if you choose annual billing instead of monthly billing.
#9. Mailchimp
Price starting from 0
The premium plans start at $9.99/month
Over 300 application integrations
Customer support 24 hours a day, 7 days a week
As an expert SEO,
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Mailchimp is another one of the most popular email marketing solutions. It is designed for young businesses because it isFlexible, affordable and can grow with your business.
Many people choose this tool because they can start for free. You won't have to pay anything if you have less than 2,000 subscribers on your list.
As a new business, it is good to know that you can create a mailing list with Mailchimpwithout having to pay monthly fees At first. This gives you time to build your list and make the most of it before having to pay. Once you reach 2,000 subscribers, your business should be able to afford the additional cost.
Here is an overview of the plans and pricing of the other plans offered by Mailchimp.
Free - 0
Up to 2,000 contacts
7 marketing channels
1 public
Basic models
Behavioral targeting
Essentials - Starting at $9.99 per month
Up to 50,000 contacts
3 audiences
Access to all Mailchimp templates
Test A/B
Custom marking
24-hour support, 7 days a week
Standard - starting from $14.99 per month
Up to 100,000 contacts
5 audiences
Event-based automation
Retargeting capability
Custom models
Advanced Perspectives
Prime - starting at $299 per month
Up to 200,000 contacts
Unlimited Audience
Advanced Segmentation
Multivariate tests
Phone support
I especially recommend the standard plan. It comes with many advanced features to make the most of each of your campaigns.
Once again, your actual rate will be based on the number of subscribers on your list. For example, if you subscribe to the standard plan with 5,000 contacts, the rate is $74.99 per month.
In addition to its award-winning customer service, Mailchimp provides guides and tutorials for those who are new to using it.
#10. MailerLite
Price starting from 0
The premium plans start at $10/month
All basic email features
A/B Testing Tools
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As its name suggests, MailerLite is an email marketing service. Instead of adding many functions and additional features, MailerLite sticks to the essentials. However, the quality of these features makes it one of the best email marketing solutions.
The platform always offersautomation tools, landing pages, pop-ups, and forms. This is not limited.
MailerLite has a drag-and-drop editor, which allows everyone (even beginners) to easily design a high-quality message. Segment your subscribers to improve personalization and tracking; this is possible with Mailer Lite. You will also have the ability to optimize your campaigns with features such as A/B testing.
I recommend MailerLite for those of you who want a simple email software at an affordable price. Here is an overview of MailerLite's pricing:
Up to 1,000 subscribers - $10 per month
1,001 - 2,500 subscribers - $15 per month
2,501 - 5,000 subscribers - $30 per month
5,001 - 10,000 subscribers - $50 per month
10,001-15,000 subscribers - $75 per month
15,001 - 20,000 subscribers - $100 per month
20,001 - 25,000 subscribers - $120 per month
25,001 - 30,000 subscribers - $140 per month
The price levels continue to increase to around 20 to 40 dollars for 10,000 subscribers. MailerLite offers a..30% off If you sign up for an annual billing, this makes it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you are limited to only 12,000 emails per month. You can use this option as an extended free trial when you are starting out.
How to find the best email marketing service?
I admit that "best" for me may not necessarily be the same for you. That's why I have provided you with a list; so that you can choose the solution that best suits you. But in concrete terms, how do you choose the most suitable email marketing solution? You must consider a few factors.
I will now detail the factors on which I based the establishment of this list.
Price
The cost of most email software is based on theNumber of subscribers on your listIn some cases, the price may be based on theNumber of emails you can send per month like Mailjet), but this is directly linked to your contact list.
Don't forget that the price will increase as you add subscribers to your list. Therefore, you must have a budget in mind from the beginning.
As long as you are able to monetize your email campaigns, price increases won't really matter.
There are some free options available, but in most cases, you won't be able to fully utilize the free software. The possibilities will be quite limited.
Functionality
What was the purpose of using your email marketing software for?
Every legitimate email service will allow you to send emailsbulk electronic, segment your subscribers and know the results of the analysis of each campaign. You want to createunique, beautiful, and personalized designsSo look for a software with a "drag-and-drop" builder. Otherwise, find the platform with the largest library of free templates.
If you compare the features of the email services on this list, you will see that the majority of them are very similar. Sometimes, advanced functions such as enhanced customization, behavioral tracking, messaging funnels, and A/B testing require plan upgrades.
You can automatically eliminate certain email services that offer functions you will never use.
For example, GetResponse helps you create landing pages, webinars, and automates sales funnels. ActiveCampaign is a full-service sales CRM. Drip is a CRM and email marketing software specifically designed for e-commerce websites.
If you do not need this type of features or advanced capabilities, look for something simple, like Mailchimp or MailerLite.
Customer support
You will probably have questions, especially if you are using the tool in question for the first time. In this case, you will need software that offers excellent customer service.
However, some of the software I listed earlier have a live chat service and 24/7 email support. Some plans also include telephone support.
Furthermore, platforms like ActiveCampaign will migrate you to their platform for free if you are already using an existing service. However, if you create a new mailing list from scratch, such an advantage is not really relevant to you.
The best email marketing services for 2020
What is the best email marketing solution? It depends on what you are looking for.
Here is a brief summary of the top ten options on my list.
HubSpot - The best one-stop shop for inbound marketing management
Contact us - Best drag-and-drop builder
AWeber - The best value for money for a low number of subscribers
GetResponse - The best all-in-one solution
ConvertKit - The best for e-commerce
Mailjet - The best for real-time collaboration between teams
Drip- Best all-in-one platform for email marketing and CRM
ActiveCampaign - The best sales CRM with email marketing capabilities
Mailchimp - The best for start-ups
MailerLite- The best for the essentials at an affordable price
I made sure to create a list that caters to each one of you: whether you are starting a new list from scratch, switching providers, in need of team collaboration tools, or looking for a comprehensive CRM, a CRM specifically used for ecommerce, there is an option for you above.