Best CRM software
Do you want to go straight to the answer? The best CRM software for most people is HubSpot or Salesforce.
A good Customer Relationship Management (CRM) software focuses on the one thing that makes a good business: the customer.
To advance your business, you need the best Customer Relationship Management (CRM) software.
It can be difficult to find the CRM platform that is right for your business if you don't know what you should be looking for. This is what inspired me to create this guide.
I have reviewed dozens of customer relationship management software. Below, I have summarized the top seven of them and I explain why.
- 100% free CRM software
The 7 best CRM software solutions of 2020
After researching and testing dozens of different CRM software, I have determined that these are the seven most common options on the market today:
HubSpot
Zoho CRM
Salesforce
Freshsales
En savoir plus
Apptivo
Pipedrive
We will take a closer look at the features, benefits, and pricing of each software in the comments below. Use this guide to help you find the best CRM software for your business.
Best CRM Software
HubSpot
- 100% Free CRM Software
HubSpot is another well-known name in the business world. Their blog is one of the best resources for content related to sales, marketing, and services.
HubSpot is unique because it offers a free CRM software. They also have a customer relationship management system for multiple roles within an organization, for example:
CRM for sales leaders
CRM pour les vendeurs
CRM pour les propriétaires d’entreprises
CRM pour les responsables des opérations
CRM pour les représentants du service clientèle
CRM pour les spécialistes du marketing
Some CRM providers offer a free trial or a free plan with basic features. But HubSpot goes beyond what you would normally get for free.
These are some of the main features of free sales CRM:
Contact management
Gestion des marchés
Gestion des tâches
Suivi et notifications par courrier électronique
Modèles de courrier électronique et programmation
Partage de documents
Programmation des réunions
Intégration du courrier électronique (Gmail et Outlook)
Chat en direct
As for paid software, prices vary depending on the type of CRM you are looking for and the number of contacts you have.
The Marketing CRM, Sales CRM, and Service CRM all have plans starting at $50 per month. Enterprise plans for services and sales start at $1,200 per month, and marketing starts at $3,200 per month.
In my opinion, paid options are well worth the price. They come with more powerful and robust features to help you better manage your relationships with prospects and your current customer database. The return on investment of this customer relationship management software is hard to beat.
For those of you who are looking for CRM solutions for multiple departments and uses, you can also purchase a package from HubSpot. Growth suites (including sales, marketing, service) start at $112.50 per month.
You can also create your own bundle based on the specific tools you are looking for.
Zoho CRM
-The plans start at $18/month
Zoho is a global leader in SaaS for businesses. Over 50 million users worldwide use its solutions. In fact, Zoho Books is featured on our list of the best business accounting software, and Zoho Inventory is on our list of the best inventory management software.
Above all, Zoho CRM is undoubtedly one of the best solutions offered by this provider. It is used by over 150,000 companies in more than 180 countries.
You can use Zoho CRM to convert leads, engage with customers, and increase your company's revenue.
Major brands like Bose, Netflix, Amazon, Ducati, and Suzuki all use Zoho CRM for managing their customer relationships.
Here is a brief overview of the plans and pricing of Zoho CRM:
Standard - $18 per user per month
Rating rules
Informations sur le courrier électronique
Conversion des flux de travail
Formulaires web
Champs uniques et personnalisés
Rapports personnalisés et tableaux de bord personnalisés
Groupes et marquage
100 000 enregistrements
Professional - $30 per user per month
Real-time notifications
Gestion des processus
Intégration du courrier électronique sur plusieurs appareils
Formulaires en ligne
Gestion de l’inventaire
Intégration de Google Ads
Règles de validation
2,5 millions d’enregistrements
Business - $45 per user per month
Analysis of sales on demand
Vue du pipeline pour les courriels
Personnalisez l’affichage de votre dossier de CRM
Analyse intégrée
Portails multi-utilisateurs
Boutons et modules personnalisés
SDK et application pour mobile
Gestion du territoire
5 millions d’enregistrements
All prices are for monthly plans. You can save 20% with an annual contract.
Zoho offers an Ultimate plan that is only available once a year. It includes features such as advanced customization, enhanced storage, email sentiment, and automation suggestions. But you will need to contact Zoho's sales team to get a personalized quote.
In addition, there is a free version of Zoho CRM - although it is extremely limited and only realistic for a small home business.
Salesforce
- Plans start at $25/month
With over 150,000 companies using Salesforce CRM, it is another one of the most popular customer relationship management solutions on the market today.
Salesforce offers a wide range of CRM products for you to choose from. They provide solutions based on the type of business, role, need, and industry. Here are a few examples:
Small businesses
Service
Ventes
Vente et service
Marketing
Commerce
Salesforce offers consulting services, success plans, productivity tools, integrations, and detailed analytics. It is one of the most comprehensive CRM product offerings you can find on the market today.
For the purpose of this study, I will focus on Salesforce's CRM. In my opinion, it is the best they offer. Here is an overview of the sales plans:
Essentials - $25 per user per month
Sales and support all in one
Gestion des comptes
Gestion des pistes
Gestion des contacts
Gestion des opportunités
Intégration du courrier électronique
Application mobile Salesforce
Professional - $75 per user per month
All essential features
Le meilleur pour les équipes de toutes tailles
Enregistrement des prospects
La notation du plomb
Prévisions collaboratives
Business - $150 per user per month
Customizable CRM
Toutes les caractéristiques professionnelles
Automatisation des flux de travail
Automatisation des approbations
Unlimited - $300 per user per month
The best power and the best support of all plans
Pour les grandes entreprises
Toutes les caractéristiques de l’entreprise
Services d’assistance et de configuration 24 heures sur 24 et 7 jours sur 7
Even the Essential and Professional plans will be more than sufficient for most businesses. You can try Salesforce for free with a 30-day trial period.
Freshsales
- The plans start at $19 per month
As its name suggests, Freshsales is a CRM software designed for sales teams.
It is not as popular as some of the other solutions on our list. But Freshsales CRM is still used by over 15,000 businesses. Among the most well-known brands are Best Western and Dyson.
Freshsales will help your team find and manage the best sales leads. You will be able to have relevant conversations with prospects and improve your sales pipeline.
Let's take a closer look at the prices and key features of each Freshsales subscription
Blossom - $19 per month per user ($12 with an annual contract)
Management of leads, accounts, contacts, and transactions
Pipeline de ventes visuelles
La notation du plomb
Intégration du SMS
Accès aux applications de marché
Accès à l’API
Garden - $35 per month per user ($25 with annual contract)
1,000 free contacts
250 courriers électroniques en vrac par utilisateur et par jour
5 séquences de vente par utilisateur
10 équipes
10 automatismes de flux de travail
Diriger les missions et les territoires
Rapports avancés
Succession - $65 per month per user ($49 with annual contract)
Advanced CRM Customization
Enrichissement du profil automatique (avec des informations sur les médias sociaux)
Tableau de bord des rapports
Suivi des événements
Soutien multidevise
Objectifs de vente
Forest - $79 per month (billed annually)
European Economic Area Data Center
Liste blanche de PI
Journaux d’audit
Gestionnaire de compte dédié
You can try one of these plans for free with a 21-day trial period. Freshsales also offers a free forever starter plan with basic features.
I love Freshsales because it is affordable and perfect for a growing sales team. You can easily scale up as your business expands.
Learn more
- Plans start at $29 per month
More than 25,000 companies use Insightly software for customer relationship management (CRM). Among them, big names like Bosch, AT&T, and Bloomberg.
The "Insightly" option is a bit unique compared to some of the other options we have looked at so far. In addition to sales and marketing, Insightly CRM focuses on project management. You will get all these features in one solution.
Here are some of the benefits of customer relationship management (Insightly CRM):
Management of all data
Créer et déployer des applications personnalisées
Personnaliser les tableaux de bord pour un suivi métrique
Acheminement des pistes
Automatisation des flux de travail
Envoyer, suivre et gérer les courriels
Lien entre les relations
Insightly has an exceptional mobile application that allows you to work from anywhere. You can scan business cards, update your tasks in real time, and create new opportunities on the spot, at a client's location.
Popular tools like G Suite, Gmail, QuickBooks, Google Drive, Mail Chimp, Slack, and Dropbox all integrate with Insightly.
All Insightly CRM plans are billed on an annual basis. Here is an overview of these rates:
Addition
Professionnel – 49 $ par utilisateur et par mois
Entreprise – 99 $ par utilisateur et par mois
You can request a demo and try it for free. Insightly offers a free forever plan with basic features for two users.
Apptivo
- Plans start at $0/month
Apptivo is another top choice for customer relationship management software. It is used by over 200,000 organizations in around 200 countries. Apptivo CRM is unique because it combines multiple applications into one solution.
In addition to customer relationship management, Apptivo also offers services
Online billing
Service d’assistance sur le web
Gestion de projet
Notes de frais
Outils de service sur le terrain
Marketing par courrier électronique
Achats pour la gestion de la chaîne d’approvisionnement
For those of you who are in the market for these additional services, you can manage everything in one place with Apptivo CRM. It is much simpler than juggling multiple applications for different uses.
The CRM applications for Apptivo are classified into the following categories:
Congratulations
Planification des ventes
Gestion du territoire
Concurrents
Bons de travail
Clients
Contacts
Opportunités
Cas
Dirige
Apptivo integrates tools such as Slack, Office 365, G Suite, and many others.
Here is a brief overview of the plans and prices for Apptivo CRM
Beginner - 0
Up to 3 users
500 MB
Partage des contacts de base
Rapports standard
Soutien standard
Prime - $10 per month per user ($8 with annual contract)
3 GB per user
1 000 courriels de masse par utilisateur
2 000 appels API
Soutien standard
Ultimate - $25 per month ($20 with annual contract)
10 GB per user
3 000 courriels par utilisateur
20 000 appels API
Soutien prioritaire
Businesses - Custom Pricing
5,000 emails per user
Label blanc
Intégrations personnalisées
Support SLA et gestionnaire de compte dédié
You can save 20% if you sign up for annual billing instead of monthly billing.
Apptivo is commonly used for businesses in the real estate, travel and hospitality, retail, wholesale, manufacturing, utilities, and energy sectors.
Pipedrive
- Plans start at $17/month
Pipedrive CRM is designed to simplify your sales process.
"Over 90,000 companies use Pipedrive CRM. It is a simple and easy-to-understand platform for everyone."
This CRM was created to generate more leads and organize your sales in one place. It helps eliminate unproductive administrative tasks. It is designed to generate more sales with less work on your part.
Here are some of the key features and benefits of Pipedrive CRM:
Track management
Gestion des marchés
Suivi des communications
Automatisation
Perspectives et rapports approfondis
Protection de la vie privée et sécurité des données commerciales
Accès aux applications mobiles
Plus de 150 intégrations de tiers
Over 24 billion dollars in sales have been achieved thanks to Pipedrive. On average, companies increase their closure rate by 28% after the first year of using this CRM.
These are the plans and prices of Pipedrive CRM
Essential - $17 per month per user ($12.50 with annual contract)
Custom pipelines
Champs personnalisés
Assistance à la vente de l’IA
Définition des objectifs des utilisateurs et des entreprises
Tableau de bord personnalisé
Advanced - $31 per month per user ($24.90 with annual contract)
Automation of sales tasks
Intégration du courrier électronique
Modèles de courrier électronique et automatisation du courrier électronique
Catalogue des produits
Professional - $59 per month per user ($49.50 with annual contract)
Call tracking
Cliquer pour appeler
Programmation illimitée des réunions
Courriers électroniques par lots
Gestion d’équipe
Support multi-dashboard
Prévisions de recettes
Autorisations personnalisées pour les utilisateurs et les administrateurs
Essential - $99 per month per user (billed annually)
Minimum 10 users
Gestionnaire de compte dédié
Assistance téléphonique
Importation de données
Sécurité renforcée
Autorisations d’utilisateurs supplémentaires pour un contrôle total
Pipedrive also has a "Leadbooster" add-on for $39 per month ($32.50 with an annual contract). This tool is billed per company, not per user. It is designed to convert more web visitors into leads. Leadbooster is actually a chatbot. It allows you to communicate with customers by providing instant answers and facilitating the scheduling of a meeting.
Try Pipedrive CRM for free for 14 days.
What is a CRM software?
CRM stands for "customer relationship management". It is a system that allows you to manage all interactions of your organization with your customers.
In general, the term "CRM" refers to a specific software that performs this task for you. A good CRM software improves sales journal communication, lead management, and even helps marketing campaigns.
But in the end, it is there for
Why you need a CRM
Your clients are the most crucial leverage for success. It's as simple as that. CRM software gives all members of your company the ability to improve the relationship with your client through tools such as
Sales statement
Informations sur les clients
Segmentation
Rapport principal
Analyse marketing
Service à la clientèle
Historically, CRM software was only used by large companies and corporations. But today, CRM has evolved to meet the needs of all organizations, regardless of their size or industry.
This means that you need to invest in a CRM software, even if your business is small.
How to choose the CRM software for your business
CRM software can be a complicated subject. With such a choice of options, finding the best solution for your business can be overwhelming.
This is the methodology that we recommend here at Quick Sprout to help you refine your search. I will explain each element in more detail so that you can make a decision based on your needs.
Team size
The size of your company and team will have a significant impact on the CRM you choose. Some solutions are better for small businesses, while others specialize in enterprise software.
You can even find CRM tools for small teams of only one or two people.
Abilities
Customer relationship management software is so diverse. It is such a broad term, and it is used in multiple departments and for various reasons.
The common categories of MRC include:
Sales
Marketing
Gestion de projet
There are even other solutions for things like customer service. Some companies offer all CRM features on a single platform. Others specialize in one category rather than another.
There are CRM solutions offered as an all-in-one solution. But in other cases, you will need to buy the software separately or bundle it into one.
Integrations
You should look for a CRM software that integrates with the popular tools you are already using. This will allow you and your team to manage everything from a single dashboard.
If you constantly have to go back and forth between multiple platforms to manage your prospects and clients, it goes against the purpose of using CRM to streamline your process.
Price
As always, price will be an important factor in choosing your CRM.
In most cases, pricing is based on the number of users you have. Depending on the platform, pricing may also be based on the number of contacts or storage you will need.
Make sure to find something within your price range. The price of CRM software ranges from 0 to over 300 dollars per user.
Conclusion
What is the best CRM software? The answer varies depending on your type of business and what you are looking for. Here is a brief summary of the seven main options on our list:
HubSpot
Zoho CRM
Salesforce
Freshsales
En savoir plus
Apptivo
Pipedrive
From startups to enterprises, including sales, marketing, and project management, I am confident that you will find the best CRM software for your business in this list.