What should be the budget for designing a marketing video?
Have you ever needed a marketing video? If you have the skills for such a design, you're in luck! Otherwise, you will need to hire professionals. And like all things, it comes with a price. But how much does it cost?
In reality, the price varies from one professional to another. Hence the importance of reflecting on the matter. However, regardless of this price, keep in mind that creating a marketing video will bring you many benefits, such as:
Assured visibility, due to shares and backlinks
une relation de confiance établie avec les prospects ;
etc.
Some companies have only spent very little on marketing videos, that is $50. At this price, they have gained over 7 million views on YouTube! Blendtec is a concrete example of this.
However, some large companies are willing to spend more than 50€; the
No matter the size of your company, you have the opportunity to create a marketing video. It is even recommended for startups! However, are you still hesitant? That's normal, and I understand it very well..
Description
The true cost of a marketing video, how much is it?
There is no specific scale regarding the real
Certainly, it is a very delicate choice. Before deciding on anything, do an analysis. Determine the main objective of the video, your target audience, its location... However, here are other parameters to take into account to estimate the
Suppose you need a marketing video that explains your services. This same video then suggests that by using your services, people will only benefit!
La place d’une telle vidéo se trouve dans la page d’accueil de votre site web. De cette manière, quiconque visitera votre site, à n’importe quelle heure de la journée, sera amené à la visionner.
In this case, you need a high-quality marketing video, so it would be better if a professional intervenes (at least, if your budget allows it).
On the other hand, if you want to attract traffic through video marketing, you save a lot in terms of cost
1. The price of an explanatory marketing video designed by professionals
An explanatory marketing video is quite different from a simple video. It is of great importance, as its main objective is to convert prospects into clients. In other words, they are a very good investment for all businesses. So, you don't have to worry about it
How much do they cost, more specifically?
Once again, the
the length of the video;
son style ;
sa qualité.
Here is a fork
The length of the video
Hard to believe, behind a simple video lies a lot of hard work… Thus, the longer a video lasts, the more work has been done. And the more work has been done, the more the
That is why almost all video production companies base their prices on the length of a video. Similarly, professionals take this length into account to determine the number of designers and other people they will need to hire.
2. Price of a marketing video created by yourself
As we have said throughout this article, it is entirely possible to create a marketing video yourself. However, you will need some basic equipment, namely:
Device (iPhone or DSLR costing between $800 to $10,000);
Tripode (entre 20 à 200 $)
Fond (de 50 à 300 $)
3 points d’éclairages (300$, en moyenne)
Lapel Microphone ou Rifle Microphone (140 à 220 $)
Logiciel d’édition (Final Cut Pro : 300$)
All in all, the
Do you want advice? Don't be stingy. Invest in quality materials, even if it impacts on the
Also, to ensure that your videos are seen by as many people as possible - which obviously brings you new followers, prospects, clients... - start by producing simple tutorial videos according to your field of activity (an example of simplicity: how to tie a tie).
Furthermore, those who want to simplify their life turn to
What about the future of marketing videos?
Before we can answer this question, let's take a step back..
In your opinion, what is the best search engine? Obviously, first and foremost, there is Google. It is followed by YouTube, a platform for searching videos. Given that the videos on it are viewed by people all over the world, this search engine proves to be a real way to make oneself known. Even to this day, many companies are unaware of it.
But you, you know it! So, it's high time to use marketing videos to promote your business, if you haven't already. Also, in 2015, Facebook noted