What should be the budget for designing a marketing video?

Have you ever needed a marketing video? If you have the skills for such a design, you're in luck! Otherwise, you will need to hire professionals. And like all things, it comes with a price. But how much does it cost?Price of a marketing video?

In reality, the price varies from one professional to another. Hence the importance of reflecting on the matter. However, regardless of this price, keep in mind that creating a marketing video will bring you many benefits, such as:

• Assured visibility, due to shares and backlinks

• a relationship of trust established with prospects;

• I am an expert in SEO and can translate this website content into English. Can you please provide me with the text that needs to be translated?

Some companies have only spent very little on marketing videos, that is $50. At this price, they have gained over 7 million views on YouTube! Blendtec is a concrete example of this.

However, some large companies are willing to spend more than 50€; the The price of a marketing videoBeing variable. But in reality, marketing videos are not only reserved for large companies

No matter the size of your company, you have the opportunity to create a marketing video. It is even recommended for startups! However, are you still hesitant? That's normal, and I understand it very well..

Description studies recently conducted studies do indeed show that theprice of a marketing videois not the only obstacle. Sometimes, entrepreneurs simply lack the time to take care of these marketing videos.

The true cost of a marketing video, how much is it?

There is no specific scale regarding the realPrice of a marketing videoFrom its design in particular; it is very variable. But the real question that interests us, which greatly influences the price of a marketing video design, is: are you going to take care of the design yourself (do it internally), or hire a professional in the field?

Certainly, it is a very delicate choice. Before deciding on anything, do an analysis. Determine the main objective of the video, your target audience, its location... However, here are other parameters to take into account to estimate thePrice of a marketing video:  

• Suppose you need a marketing video that explains your services. This same video then suggests that by using your services, people will only benefit!

• The place for such a video is on the homepage of your website. This way, anyone who visits your site at any time of the day will be prompted to watch it.

In this case, you need a high-quality marketing video, so it would be better if a professional intervenes (at least, if your budget allows it).

• On the other hand, if you want to attract traffic through video marketing, you save a lot in terms of costthe price of a marketing videoBy taking care of the video yourself. In fact, you need several pieces of content, and therefore, many videos. However, quality videos must be present. So, invest in equipment suitable for creating do-it-yourself video marketing.

1. The price of an explanatory marketing video designed by professionals

An explanatory marketing video is quite different from a simple video. It is of great importance, as its main objective is to convert prospects into clients. In other words, they are a very good investment for all businesses. So, you don't have to worry about itprice of a marketing videoeven if it is high...

How much do they cost, more specifically?

Once again, theprice of a marketing video The cost varies depending on the professionals. It depends on several criteria, including:  

• the length of the video;

• Her style;

• its quality..

Here is a forkthe price of a marketing videoThe prices for services on this website range from $1,200 to $50,000. However, students or independent workers looking for their first project sometimes offer a price below market value: between $200 to $750. If you want to try their service, make sure they are passionate about their work. Take the time to view their portfolio, it will help you.

The length of the video

Hard to believe, behind a simple video lies a lot of hard work… Thus, the longer a video lasts, the more work has been done. And the more work has been done, the more theprice of a marketing videois high.

That is why almost all video production companies base their prices on the length of a video. Similarly, professionals take this length into account to determine the number of designers and other people they will need to hire.

2. Price of a marketing video created by yourself

As we have said throughout this article, it is entirely possible to create a marketing video yourself. However, you will need some basic equipment, namely:

• Device (iPhone or DSLR costing between $800 to $10,000);

• Tripod (between $20 and $200)

• Base (from $50 to $300)

• 3 lighting points (300$, on average)

• Lapel Microphone or Rifle Microphone (140 to 220 $)

• Editing software (Final Cut Pro: $300)

All in all, the Price of a marketing videoIn this case, it would be around $5000!

Do you want advice? Don't be stingy. Invest in quality materials, even if it impacts on theprice of a marketing videoThink first and foremost about the quality of the video! Especially since once you have familiarized yourself with the concept of creating a video, you will find genuine pleasure in creating future videos. At that point, you will already understand the type of videos your target audience needs.

Also, to ensure that your videos are seen by as many people as possible - which obviously brings you new followers, prospects, clients... - start by producing simple tutorial videos according to your field of activity (an example of simplicity: how to tie a tie).

Furthermore, those who want to simplify their life turn to AnimotoIn just a few minutes, they can have a ready-made video. However, the options offered with this tool are limited.

What about the future of marketing videos?

Before we can answer this question, let's take a step back..

In your opinion, what is the best search engine? Obviously, first and foremost, there is Google. It is followed by YouTube, a platform for searching videos. Given that the videos on it are viewed by people all over the world, this search engine proves to be a real way to make oneself known. Even to this day, many companies are unaware of it.

But you, you know it! So, it's high time to use marketing videos to promote your business, if you haven't already. Also, in 2015, Facebook noted 1.5 million marketing videos shared on this social network